The $999 audit
Send your tool list. Two business days later you know what to cancel, what each lead really costs you, how long your leads wait, and where your calling and texting need your attorney's eye.
$999 fixed. Two business days.
Six things nobody you pay is going to tell you. The report answers every one.
How long does a lead wait before somebody calls them back?
88% of HVAC businesses running speed-to-lead campaigns reply slower than five minutes (Hatch, 132,188 campaigns, December 2024). The audit measures yours, from the form or the call to the first contact, and what happens when the assigned rep does not pick it up.
Why I can check it
I build the ladder that texts every rep at one minute and the owner at two.
How many hands does a paid lead pass through before it reaches you, and who else got it first?
From the aggregator to the automation to the CRM workflow to the text on your phone, timed at each step. What the seller gets at the other end, how long after they asked, and whether the same lead was sold to anyone else.
Why I can check it
I build the automation and the CRM workflow that paid leads land in, so I know where the minutes go.
What does a lead actually cost you?
The audit prices every tool on your bill, checks the ad math against the account, and reads each landing page against the ad that sends people to it.
Why I can check it
On the sites I build a tap on the phone number counts as a lead, so I know where the counting goes wrong.
Which two of your tools bill you for the same job?
Every tool on the bill, priced, with the overlap shown side by side.
Why I can check it
I build custom CRMs, so I know what the off-the-shelf ones charge for and what they actually do.
Could the texts your CRM sends need an attorney's eye?
Whether the people you text agreed to it, whether the do-not-call list is checked, and who is enforcing calling hours.
Why I can check it
I build calling and texting into custom CRMs, so the compliance read comes from the code that enforces it, not from a checklist.
When a seller asks ChatGPT who buys houses in your market, whose name comes back?
The visitors you get without paying per click, and whether the AI answer tools name you at all.
Why I can check it
There are two internets now, the one people read and the one AI reads. I build sites for both, so I can tell whether AI even knows yours exists.
Every finding names the tool and shows the math, then tells you where to go to check it for yourself.
A tool billing for work another tool already does
Named, priced, with the overlap shown side by side.
The tool that earns its line
The report names it and says what should route through it.
Whether your CRM is capturing every lead
A lead that never became a record is a lead your cost per lead does not know about. The report checks that every form fill and every call lands in the CRM, then reruns the math.
The page your ad sends people to
Each ad read against its landing page. Whether the page was built for that ad, and how long it takes to show on a phone, timed on Google's own speed test. Google counts anything over four seconds as poor.
The workflow between the lead and the seller
Each automation timed step by step, what comes out the other end, and how long it takes to reach the seller.
Where your calling and texting could get you in trouble
Each one named on its own line, with the part of your own setup it comes from.
The AI caller you already pay for, listened to
If there is one on your bill, I place the call and sit through it. Does it sound like a person, how fast does it answer, what happens when the seller goes off topic, and how long before the call falls apart. The report says what it heard.
Where you turn up when nobody paid for the click
Your organic footprint, and whether the AI answer tools name you when someone asks who buys houses in your market.
One thing, and only if your numbers support it
One candidate is speed of reply. 88% of HVAC businesses running speed-to-lead campaigns reply slower than five minutes. (Hatch, 132,188 campaigns over six months, published December 2024.)
A typical month of tools, before ad spend
A tool billing for work another tool already does
The working
499 + 220 + 97 = 816, the three lines added
3,040 - 816 = 2,224, the bill, less those three
Where to go and check it
The dialer earns its line
The working
Keep it. Route the AI caller's handoffs through it as well.
Where to go and check it
Whether your CRM is capturing every lead
The working
4,000 / 20 = 200, cost per lead as reported
4,000 / 31 = 129, cost per lead once the calls count
Where to go and check it
The page your ad sends people to
The working
The seller taps an ad about their town and lands on a page about nothing in particular.
Where to go and check it
The workflow between the lead and the seller
The working
Fifty-four minutes from the form to the first call. Seventeen of them inside your own tools before a person knew.
Where to go and check it
Where your calling and texting could get you in trouble
The working
Each one is its own line in the report, with the setting in your own stack it comes from.
Flags for your attorney, not legal advice.
Where to go and check it
The AI caller you already pay for, listened to
The working
It would not hold a seller's call. It is on the CUT list above for a second reason.
Where to go and check it
Where you turn up when nobody paid for the click
The working
Every one of those four is a competitor the seller sees before you.
Where to go and check it
One thing, and only if your numbers support it
The working
The one build these numbers support. Everything else on this report is a cut or a fix.
Where to go and check it
Illustrative, and this is the overview. The report itself goes deeper on every finding. Yours will be your own numbers, and the report shows the arithmetic for every line so you can check it.
This week
Fifteen minutes, free. What you run and what it costs you. We decide whether the audit is worth $999 to you.
Two business days
$999 fixed. Every tool priced line by line, the calling and texting checked, and the math behind your cost per lead checked against the ads account if you share it.
Yours either way
What to cancel, which overlaps collapse, one thing worth adding if your numbers support it, and a compliance pass on the calling and texting. Then we get on a call and go through it together, included in the $999.
Your CRM and the tools around it are a jumbled mess
Too many logins, and nobody is sure what fires when. The report lays the stack out line by line and says which parts do the same job.
Your leads wait too long
You know the follow-up is slow and you do not know where the minutes go. The report times the path from the form to the first call, step by step.
Your ads cost more per lead than they should
The cost per lead keeps climbing and the campaign reports do not say why. The report checks the math and the page each ad lands on.
The AI you pay for is not showing you anything for it
A caller, a texting add-on, an AI employee. The report listens to it, reads what it sent, and says whether it is doing the job.
Your automations are clunky, or just do not fire
The report runs a lead through them and shows where it stalls.
You want something that works from a phone
Your reps are on the road, and the tools were built for a desk. The report says which parts of the stack hold up on a phone and which do not.
The call is free. The audit is not, because the audit is the product.
What you are paying for is somebody who builds these systems checking yours. I know how they work because I build them, so I can see where yours is working and where it is not, and the report says so line by line.
No conflict of interest.
The people who set your stack up have every reason to tell you it is fine. I have none. You are hiring me to look at the whole machine and tell you where it breaks.
$999
One time, fixed. Send your tool list. Two business days later you know where the money goes and where the leads wait, and we go over it on a call. Nothing you have to buy at the end.